around the world, around the block, around the clock,
by Laeti
Very impressed by this amazing press ad called “Heaven and Hell” for Samsonite luggage by JWT Shanghai. No wonder why it won the Grand Prix in Cannes. In intricate detail, the top half of the ad depicts heaven, where passengers on an airplane relax in cool, white comfort. The bottom half is hell, or the baggage compartment, full of tormented souls and several sleek, sturdy Samsonite suitcases that can withstand even the inferno. http://adage.com/article/special-report-cannes/china-wins-press-grand-prix-jwt-ad-samsonite/228342/

Very impressed by this amazing press ad called “Heaven and Hell” for Samsonite luggage by JWT Shanghai. No wonder why it won the Grand Prix in Cannes.

In intricate detail, the top half of the ad depicts heaven, where passengers on an airplane relax in cool, white comfort. The bottom half is hell, or the baggage compartment, full of tormented souls and several sleek, sturdy Samsonite suitcases that can withstand even the inferno.

http://adage.com/article/special-report-cannes/china-wins-press-grand-prix-jwt-ad-samsonite/228342/

Posted on July 6th, 2011